Reminder about how girls use social media differently depending on their looks

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"In the second study I explored the use of social media as a vector for female intrasexual competition. Firstly, using a mock-up Instagram feed I investigated the effect of mate value and intrasexual competitiveness on participants’ likelihood of posting, “liking” or commenting on different types of photos, and secondly by analysing the actual photos posted by a subset of consenting participants. More competitive women were less likely to “like” another woman’s photo of herself, but more likely to post a solo-appearance photo of their own. In the second study, high mate value-high intrasexual competitiveness caused a decrease in number of photos posted. But for low and medium mate value women, photos posted increased with increased intrasexual competitiveness, suggesting that those women who have the most to gain by manipulating/curating their online image are the ones who post more photos on Instagram. Overall, in both studies, men were more likely to post photos of luxury products than women, while women were more likely to post solo-appearance photos."
 

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