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It’s a Toddler’s Party. How About a $75,000 Budget?
In Los Angeles, children’s birthday celebrations have spiraled into mini-weddings.
Parties for the uber-wealthy can clock in at $75,000 or more (some families don’t have budgets, Ms. Zelken said), but other parents who hire professional planners might spend between $10,000 and $40,000.
Ms. Chulpaeff estimated that her son’s Italian-themed birthday, which she planned herself, cost $16,000. She has never regretted the expense. “Every time I look back at the pictures I smile,” she said.
Ms. Chulpaeff grew up in Los Angeles, but even the big to-dos within her Russian Jewish community didn’t match what she sees at parties now. “A lot of people were baited into it the same way I was, where you have all of these produced parties related to your wedding, and it sets a new standard.”
From there, she said, it was a Pandora’s box. “You can’t imagine a party where there isn’t catering or a professional photographer or a pretty backdrop so everyone can share it on Instagram.”
