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Zuckerman was one of the first staff members of Tripod.com, one of the first successful "dot com" enterprises, where he worked from 1994 to 1999. There, he was in charge of the design and the implementation of the website, which at that time marketed content and services to recent college graduates. The business model of this website was exclusively based on advertising. After one of the website's major advertisers complained that one of their banner advertisements had appeared on a page that celebrated anal sex, Zuckerman imagined a way to associate an ad with a user's page without putting it directly on the page. His solution was to open a new dedicated window with only the ad in it. While Zuckerman claims having only written the code to open a new window, he is credited as the inventor of the pop-up ad.
@Jason Voorhees
@Jason Voorhees