Spartacus1-
The world is yours
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A couple of years ago OkCupid conducted an interesting experiment. January 15th, 2013 was proclaimed by OkCupid as “Love is Blind Day” to celebrate the launch of a blind dating app released on that same day.
During “Love is Blind Day”, pictures were removed from OkCupid for a total of 7 hours and so data was gathered and the way people interacted with each other visibly changed!
As you can see, there was more and deeper conversation with an increase in exchange of personal information. A vast improvement for everyone! So, it seemed.
Here’s what happened next:
Starting from the moment OkCupid released the photos, conversations died down almost immediately. The conversation life expectancy dropped nearly 30% just two messages later in the thread when the photos were back on.
There was another also another smaller experiment, that can be summarized by this excerpt:
The text makes almost no difference on how you’re viewed.
Lastly, there was also the experiment where Okcupid let people predict personality based on profiles. In this case a beautiful picture strongly correlates with a beautiful personality when you let people be the judge. Third graph.
Conclusion:
Photos have a greater impact on the course of a conversation than the intimacy of that same conversation, which displayed the personality of both correspondents. The text added to your profile meant to introduce your characteristics, plays an insignificant role next to the photo. Your personality will be established in advance primarily based on your photo.
source: https://theblog.okcupid.com/we-experiment-on-human-beings-5dd9fe280cd5
During “Love is Blind Day”, pictures were removed from OkCupid for a total of 7 hours and so data was gathered and the way people interacted with each other visibly changed!
As you can see, there was more and deeper conversation with an increase in exchange of personal information. A vast improvement for everyone! So, it seemed.
Here’s what happened next:
- When the photos were restored at 4PM, 2,200 people were in the middle of conversations that had started “blind”. Those conversations melted away. The goodness was gone, in fact worse than gone. It was like we’d turned on the bright lights at the bar at midnight.
Starting from the moment OkCupid released the photos, conversations died down almost immediately. The conversation life expectancy dropped nearly 30% just two messages later in the thread when the photos were back on.
There was another also another smaller experiment, that can be summarized by this excerpt:
- We took a small sample of users and half the time we showed them, we hid their profile text. That generated two independent sets of scores for each profile, one score for “the picture and the text together” and one for “the picture alone.” Here’s how they compare. Again, each dot is a user. Essentially, the text is less than 10% of what people think of you.
The text makes almost no difference on how you’re viewed.
Lastly, there was also the experiment where Okcupid let people predict personality based on profiles. In this case a beautiful picture strongly correlates with a beautiful personality when you let people be the judge. Third graph.
Conclusion:
Photos have a greater impact on the course of a conversation than the intimacy of that same conversation, which displayed the personality of both correspondents. The text added to your profile meant to introduce your characteristics, plays an insignificant role next to the photo. Your personality will be established in advance primarily based on your photo.
source: https://theblog.okcupid.com/we-experiment-on-human-beings-5dd9fe280cd5
