Detona
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https://kjonnsforskning.no/en/2015/09/blond-sexy-and-immigrant
"According to Lundström there is much focus on whiteness in Singapore. Ads for skin whitening products are common, and whiteness is the ideal.
But the ideal of beauty is not a white, blond western woman.
“Western women were ranked below the Chinese in the racial hierarchy. The western whiteness is not as posh as the Singaporean, Chinese whiteness,” says Lundström.
Swedish women in the US were very preoccupied with American men, whereas the Swedish women in Singapore were not the least interested in Asian men. They focused on their Swedish husbands. Asian women, on the other hand, represented a possible rival, since Swedish men found Asian women attractive.
“The Swedish women in Singapore were almost desexualised. They felt less feminine,” says Lundström."
"According to Lundström there is much focus on whiteness in Singapore. Ads for skin whitening products are common, and whiteness is the ideal.
But the ideal of beauty is not a white, blond western woman.
“Western women were ranked below the Chinese in the racial hierarchy. The western whiteness is not as posh as the Singaporean, Chinese whiteness,” says Lundström.
Swedish women in the US were very preoccupied with American men, whereas the Swedish women in Singapore were not the least interested in Asian men. They focused on their Swedish husbands. Asian women, on the other hand, represented a possible rival, since Swedish men found Asian women attractive.
“The Swedish women in Singapore were almost desexualised. They felt less feminine,” says Lundström."
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