AlexAP
Fuchsia
- Joined
- Nov 3, 2020
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Lol:
Incredibly, and despite stereotypes that influencer marketing and blogging are female-dominated sports, men are paid nearly 23% more on average per sponsored Instagram post. This fact varied by industry, but held true across the board - even in female-dominated content arenas like makeup and cosmetics!
It's too easy to draw false correlations in this area, and there are a lot of variables. Influencer marketing on Instagram is still new, and we hope that over time these numbers begin to even up between the genders.
(Source)
It seems like men not only earn more because they work in better-paid jobs, but also because they do better in the same jobs. Imagine being a women in her prime and earning 23% less for makeup ads than a men in his prime.
Incredibly, and despite stereotypes that influencer marketing and blogging are female-dominated sports, men are paid nearly 23% more on average per sponsored Instagram post. This fact varied by industry, but held true across the board - even in female-dominated content arenas like makeup and cosmetics!
It's too easy to draw false correlations in this area, and there are a lot of variables. Influencer marketing on Instagram is still new, and we hope that over time these numbers begin to even up between the genders.
(Source)
It seems like men not only earn more because they work in better-paid jobs, but also because they do better in the same jobs. Imagine being a women in her prime and earning 23% less for makeup ads than a men in his prime.