High ticket ($100-1K) is where the money at

danielmoss

danielmoss

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Selling low-ticket items is limiting because it requires many people to buy your product.

If you sell a $10 dollars product you need 1k people to make 10k. If you sell a $250 that's only 40 people to make the same amount. Medium and high ticket is where the money at.

The low ticket public usually sucks too. They don't got money and for that reason hesitate more to spend their hard earned dollars. You need too much convincing with broke people, they got a scarcity mentality.

The easier route is to sell a more expensive product to a money wise qualified public - which may require more sophistication of course, but it's worth it.

Money won't be an issue to your buyer + if he buys it and doesn't like, he won't care that much and will move on to another product - money isn't an issue for him, he wants a solution and honestly got more things to worry about.

If you can provide a solution, with a reasonable price it won't matter how much you charge to these people. Just show you can solve their problem.

Imagine if you had 500k on your bank account right now. You probably wouldn't be out here comparing prices on small shit you buy. It may be $100 or $250. If it solves your problem, you will get it. Money isn't an issue.
 

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$100 is not high ticket
 
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low ticket items people impulse buy
 
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Yes, obviously selling more expensive items yields larger margins but your volume is lesser and it's much more difficult for individuals starting off to sell expensive courses, products, etc.
This is just overcomplicating the income effect.
 
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Reactions: Alexios
Thanks now how do we find high ticket items to sell or problems to solve
 
Price inelasticity
 
High ticket sales is often not scalable and requires a lot of personal effort and people business. Thats why software as a service is one of the best business models. High margins, recurring revenue and low costs.
 
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This is why course selling is so huge
 
The only people i see talk about how good high ticket sales is are the ones selling courses on it. Its like telling people theres gold in the ground just so you can sell them a pickaxe
 
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