Jason Voorhees
Say cheese
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Since some users like @Shahnamehgymmaxx and @BigBallsLarry seem to be enjoying my pondering thoughts and ramblings. Here's another thing that I was pondering on yesterday. Yesterday night before sleeping. I read an article on MailChimp's success. I kept thinking about it thinking about it laying in bed when I saw a stroke of genius.
mailchimp.com
Every B2B company is about to copy what this company pulled off. They turned into a funny looking cartoon monkey and printed money
Most serious firms go for blue logos. Corporate branding, lots of words in their websites and people in serious suits
But MailChimp went in the complete opposite direction and designed a monkey, called him freddie the CEO and used him as the face of the brand in marketing materials
A cartoon chimp for a serious email service for businesses but here's where they identified the gap in the market. They targeted small businesses that hated corporate lingo and used the monkey to make serious software feel less intimidating.
The funny thing is MailChimp was a bootstrapped startup. No investors, No budget for marketing nothing and Freddie became their main differentiation.
While competitors spent millions explaining complicated features to customers that they didn't even use.
MailChimp focused on making the entire process smooth, personalized and as painfree as possible. They also backed everything up with insanely user friendly tools something even a boomer with no knowledge of computer could understand.
The humor made them try the product and the simplicity locked them in and built a loyal fan base. Focusing on emotional connection and visual personality over corporate maps earned them millions of customers. Where did this land them? 12 billion dollars within months after running on loses. Being sold to Intuit.
www.forbes.com
No VCs, No Funding nothing. Completely unemployed to literally Billionaire overnight. Well played nigga. Well played.
Turn emails into revenue | Mailchimp
Win new customers with the #1 email marketing and automations platform that recommends ways to get more opens, clicks, and sales.
Every B2B company is about to copy what this company pulled off. They turned into a funny looking cartoon monkey and printed money
Most serious firms go for blue logos. Corporate branding, lots of words in their websites and people in serious suits
But MailChimp went in the complete opposite direction and designed a monkey, called him freddie the CEO and used him as the face of the brand in marketing materials
A cartoon chimp for a serious email service for businesses but here's where they identified the gap in the market. They targeted small businesses that hated corporate lingo and used the monkey to make serious software feel less intimidating.
The funny thing is MailChimp was a bootstrapped startup. No investors, No budget for marketing nothing and Freddie became their main differentiation.
While competitors spent millions explaining complicated features to customers that they didn't even use.
MailChimp focused on making the entire process smooth, personalized and as painfree as possible. They also backed everything up with insanely user friendly tools something even a boomer with no knowledge of computer could understand.
The humor made them try the product and the simplicity locked them in and built a loyal fan base. Focusing on emotional connection and visual personality over corporate maps earned them millions of customers. Where did this land them? 12 billion dollars within months after running on loses. Being sold to Intuit.
Mailchimp’s $12 Billion Sale To Intuit A Major Payday For Its Billionaire Bootstrapping Founders
Ben Chestnut and Dan Kurzius never took outside money. Now they’re cashing in.
www.forbes.com
No VCs, No Funding nothing. Completely unemployed to literally Billionaire overnight. Well played nigga. Well played.
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