Mere Exposure Effect

[wardenONfin]

Not exactly a looksmaxxing question but the mere exposure effect should mean that the more familiar you are to a person the more attracted you are to them. If that is the case why do foids cheat on their husbands if they've been "exposed" to their husbands the most?

 

[Deleted member 110111]

yes.

 

[Seong Gi-Hun]

Mere exposure typically reaches its maximum effect within 10–20 presentations, and some studies even show that liking may decline after a longer series of exposures. For example, people generally like a song more after they have heard it a few times, but many repetitions can reduce this preference. A delay between exposure and the measurement of liking actually tends to increase the strength of the effect.