6footislaw
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When you give something to a person, they naturally feel indebted to you.
Perhaps why 80% women feel sexually indebted to men who buy them drinks.
Humans hate vulnerability. When you are indebted you feel lower than the person. Subconsciously making you vulnerable.
When you give your client a free sample of your product or service they're more likely to buy from you.
Makes them think “if he can do this for free, imagine what he’ll do if he actually gets paid.”
On landing pages, copy, spill out most of the info in the product.
Just enough to hook their morality, curiosity and guilt.
Dont be stingy, don’t overgive.
Ur not fucking santa. But be generous, keep them hooked.
Perhaps why 80% women feel sexually indebted to men who buy them drinks.
Humans hate vulnerability. When you are indebted you feel lower than the person. Subconsciously making you vulnerable.
When you give your client a free sample of your product or service they're more likely to buy from you.
Makes them think “if he can do this for free, imagine what he’ll do if he actually gets paid.”
On landing pages, copy, spill out most of the info in the product.
Just enough to hook their morality, curiosity and guilt.
Dont be stingy, don’t overgive.
Ur not fucking santa. But be generous, keep them hooked.
In 1971, DENNIS REGAN carried out a social expirement
The participants were told that they were evaluating an art piece with another participant.
But the other participant was actually a paid actor. An annoying one.
In one condition, the actor left the room and came back with a coke saying "I bought one for you too"
While in the other condition, the Actor left and returned with nothing.
Later, the actor then asked them to buy raffle tickets.
Results:
The people who received the Coke bought way more Tickets... Even tho the actor was super annoying.
While the ones who didn't receive the Coke bought Jack shit.
So why exactly do people feel the need to repay favors and debts, even though they could just walk away from it?
Well, there are actually Two reasons for that.
The first is: Humans hate vulnerability.
You see, when you owe someone, your subconscious puts that person above you.
The way you act and speak around them subconsciously changes.
You are more likely to be manipulated or misled by them.
It subconsciously makes you vulnerable to them.
Humans hate vulnerability... especially being vulnerable to their fellow oxygen-breathing Homosapien.
So they must find a way to balance the scale.
You notice it too: whenever someone does you a favor, you’re more likely to defend them in arguments.
Even when you know they’re Absolutely wrong.
Agree with them easily, even when they don't make sense.
So in order to patch that invisible hole of vulnerability, people will do anything to fix that social imbalance.
The second is: Freedom.
When you owe someone, you feel like their prisoner.
Humans heavily despise being prisoners or slaves.
Most prisoners who escaped said they would rather be executed than spend another day behind closed walls.
When you finally pay off a debt, you feel a sense of freedom.
I call it "peace of mind".
No matter how small or big.
And to add to all that, repaying debts triggers a “feel-good” sensation...
the same euphoric hit you get when you light a cigarette after closing a sale.
Nothing more, nothing less.
The participants were told that they were evaluating an art piece with another participant.
But the other participant was actually a paid actor. An annoying one.
In one condition, the actor left the room and came back with a coke saying "I bought one for you too"
While in the other condition, the Actor left and returned with nothing.
Later, the actor then asked them to buy raffle tickets.
Results:
The people who received the Coke bought way more Tickets... Even tho the actor was super annoying.
While the ones who didn't receive the Coke bought Jack shit.
So why exactly do people feel the need to repay favors and debts, even though they could just walk away from it?
Well, there are actually Two reasons for that.
The first is: Humans hate vulnerability.
You see, when you owe someone, your subconscious puts that person above you.
The way you act and speak around them subconsciously changes.
You are more likely to be manipulated or misled by them.
It subconsciously makes you vulnerable to them.
Humans hate vulnerability... especially being vulnerable to their fellow oxygen-breathing Homosapien.
So they must find a way to balance the scale.
You notice it too: whenever someone does you a favor, you’re more likely to defend them in arguments.
Even when you know they’re Absolutely wrong.
Agree with them easily, even when they don't make sense.
So in order to patch that invisible hole of vulnerability, people will do anything to fix that social imbalance.
The second is: Freedom.
When you owe someone, you feel like their prisoner.Humans heavily despise being prisoners or slaves.
Most prisoners who escaped said they would rather be executed than spend another day behind closed walls.
When you finally pay off a debt, you feel a sense of freedom.
I call it "peace of mind".
No matter how small or big.
And to add to all that, repaying debts triggers a “feel-good” sensation...
the same euphoric hit you get when you light a cigarette after closing a sale.
Nothing more, nothing less.
