What the hell is up with TikTok looksmaxxing accounts and calithe watches and warrior cuts

[Sokarexo]

I keep seeing those looksmaxxing accounts on TikTok post shit about "best haircut for your face shape" and proceed to put warrior cut suitable for every face shape that exists. Most of them are just a messy short length middle part. Not only that, but in the middle of the slideshow they promote those shitty calithe watches. Does anyone have any idea why they do this?