fr0st
Femcel lover
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Part One: The Importance of a Target Audience
Art devoid of meaning is just a product. This is evident in most media throughout recent years, whether it is Marvel, Call of Duty, Fortnite, etc. Long gone are the days when a studio hired a young, talented, and motivated team to create something special and unique. Yes, what they made may not have been for everyone, but it didn’t have to be for everyone. They created something they loved, something they truly cared about and were happy making. Now, compare that to today, where studios hire 90 different people of different backgrounds without any cohesion in passion or symmetry and make them create something as if they are working in an insurance agency. Just stuff them into offices, give them deadlines, and send off all the creative ideas and processes to a think tank of higher-ups who don’t leave their designated office rooms.
Obviously, this is for a reason, and it’s simple: amazing games don’t sell as well as mediocre ones. You may be thinking to yourself, “Well, that doesn’t make sense! A good game would sell more than a mediocre one because people would want to play a good game!” No. Let’s use Fortnite as an example. Think back to the early days when it had style. The color palette was unique, the gameplay was a perfect mix of building and gunplay, the character design was congruent with the game’s idea, and the map was simple yet effective—it gave off a certain feeling that it was unique. Now, compare that to today. Fortnite has toned down its original color palette, made combat overly complicated without any central theme, added multiple game modes, created a workshop with over 1,000 skins that don’t match the game’s theme at all, and removed the signature feeling of the old maps. Different, isn’t it?
Think about WHY people say, “I miss the old Fortnite.” Well, it’s because they had a target audience. I was playing Fortnite in Season Two (the original), and the community was filled with a certain demographic. It was tight-knit and had a sense of camaraderie. The devs made the game and added things they liked and didn’t have to worry about whether or not it would gain a larger audience. This made the game feel like it had more soul—meaning it didn’t feel like an ad; it felt like a game. However, nowadays, it has more players and money at the sacrifice of quality. Why is that? Well, it’s simple: they fed off the normies.
Normies don’t care about game design, good character design, media literacy, or well-thought-out mechanics. No, they care about flashing colors, dumbed-down gameplay, funny characters, and easily digestible slop. You may say, “B-but, Fr0st, all that matters is how the masses react to it! Who cares about a specific audience? Corporations are meant to serve the consumer!” No. This applies to corporations giving a service—yes, I agree. However, when it comes to art, this is completely wrong. Art isn’t meant to be marketed; it’s meant to either invoke feelings or speak to someone. Do you think Nietzsche would be successful if he said, “Uh, yup, life has meaning because of God and, uhm, money and stuff!”? No. He tested the boundaries, and people respect him for it. Many people dislike Nietzsche, and that’s okay. That’s what’s beautiful about him—he has soul. Whether people loathe or love him, you cannot deny he is original.
All this means to say that art devoid of an audience is devoid of meaning. I want you to look at this video
This is a game called Bayonetta. Look at the combat and mechanics—it clearly has depth and an overall idea of what it’s supposed to be. The mechanics are complicated, the combos are intricate, the moves are interesting and flashy—it clearly has an idea of what the audience wants and is interested in. Now, compare that to this
Wow, doesn’t that look boring? It’s mediocre gunplay with rudimentary movement mechanics that have been done for the last 15 years.
Now, you may say that these are different genres and cannot be compared, and to that, I say yes—to a certain degree. However, look at the lack of style and originality the second clip has. You’ve seen the same formula over and over again. At what point do you look at it and say, “I’m tired of this”? The first clip has love poured into it—it has style and pizzazz. People may not like it, but it doesn’t matter; the people who do love it. While Call of Duty… I mean, let’s be honest, nobody looks at Call of Duty and says, “Wow, now that’s an avant-garde game filled with innovative ideas that test the boundaries and deliver an interesting gameplay experience.” No, it’s McDonald’s for idiots.
This isn’t bad, mind you. People have jobs; they want something to relax to. Of course, there should be games for them. However, the issue is that corporations look at Call of Duty and think, “Hmmm, this makes a lot of money. Let’s just do this so we can make a good investment!” And the cycle continues, regurgitating the same thing, and people eat it up. This, in turn, kills creativity, as most developers can’t get big budgets for different games, as corporations only greenlight games that follow the formula.
Part Two: People Immigrating Into a Target Audience
Now that we’ve talked about why a target audience is important, let’s talk about how a target audience is killed. Let’s use anime as an example. Over recent years, anime has gone mainstream. Long gone are the days when I got bullied for drawing Asuka at lunch. Nowadays, I’m seeing GIRLS with anime shirts. What effect does this have? Well, eventually, it will kill the originality of most anime.
Think about it: what is the main gripe normies have with anime? “Oh, I don’t like the fan service!” “Oh, I don’t like the Japanese culture or references!” “Oh, I think most anime is weird!” If you notice, all of these are what make anime… interesting? I mean, I don’t understand—you watch things that are objectively worse than most anime tropes. Explain how a character who’s, I don’t know, 16, taking a bath is worse than Godzilla killing hundreds of thousands of lives with a single step. Or in Marvel movies where they destroy cities. Those are both objectively worse than the fan service, but why do you not like it?
It’s obvious: the West has cultivated a culture around the principle of “a bundle of sticks is stronger than multiple sticks scattered around.” Hmm, I wonder who else said that… but anyway, I digress. Back to the point: the West has the idea of “everyone must fit into a social norm, and anyone who doesn’t is ostracized.” This happened with anime from the ’90s to 2019, and guess what? It still happens, just with more dedicated anime fans. They call anyone who is into anime culture or watches different shows besides shonen “neckbeards” or “gooners.” They only watch shonen and dismiss any other genre on the basis of “Oh, that stuff is weird!”
Like, dude, you are no different than 20 years ago. Don’t try to lump yourself into otaku culture. The people who like anime are typically nerdy, unattractive guys who want a community, yet you come into their space and tell them that they are weird? No shit, retard—that’s why they made their own stuff and their own community, because you were all making fun of them.
And this circles back to my previous point: anime is good because it adheres to a target audience. People watch anime over Western animation because it caters to a specific audience—a Japanese one, perhaps, but more importantly, a nerdy one. People like that anime is different and interesting because the ideas it shows and portrays are different than Western ones. Western media has devolved from fantastic storytelling to a person explaining a story.
My point being, like Quentin Tarantino said, good stories lead you on a carrot, carefully guiding you across a story as it unfolds until eventually you get your reward at the climax of the movie. It’s erotic in a sense—it teases you to a point of satisfaction. Now, if that was erotic, modern-day media is porn. You get exactly what you want without any of the effort. Marvel movies, for example, are filled with crazy cuts, zooms, and one-liners, always giving you stimulation without any purpose.
People love originality, yet they despise the originality that they don’t like. So, what is the purpose? Originality, by nature, will offend people. That’s what makes something original. Why would you critique something because you don’t like a certain aspect of it, yet plead to the industry to make more original things? It’s completely redundant.
The issue is that culture is being recycled. Media conglomerates are taking things that we did 50 years ago and slapping a new coat of paint on them because it’s easier to market and sell. This is a travesty to art and culture and will eventually lead to a loss in humanity. Whether you like it or not, humans need culture and art just as much as science. There’s a reason why there are art museums and science museums. Humans are creative—it’s what adds individuality and semblance. And once we give that up, it’s the day we all become mindless drones, working like good goyim, returning to our pods to eat our microwave dinner and watch a show that has been done 1,000 times before, only to do it all over again.
Art. Is. Crucial. Period.
Media and culture have devolved into instant gratification and mindless consumerism without any sense of self. We all consume the same things, talk about the same things, look the same, act the same, etc. We have devolved from making videos for a creative outlet and to make an artistic statement to widely appealing to the broadest audience possible.
Look at this video: .
This video is the perfect encapsulation of soullessness. It’s a boring concept with a host that has ZERO personality (he admits that he tries to take all individuality from his personality in videos). The only thing keeping you hooked is the flashy jumps, sound effects, short dialogue, etc. It’s like dangling keys in front of a baby. It’s mindless porn meant to make you stupid and in a transfixed state, not thinking about anything.
The shift of culture to an algorithm is single-handedly the biggest one in history, without a doubt. Everything must be optimized for views, clicks, etc. Everyone is making something for everyone. You need to be the best, at the top of the charts, with the most subs, etc. Nobody makes art for the sake of art anymore.
People wonder why we don’t have a great author or a great philosopher of our generation. Well, it’s because they get drowned out by foids making videos about “the pomegranate” or pop philosophy. Then, normies critique edgy media for being “offensive,” besides the fact that it’s what makes it interesting. They praise punk yet act like the very thing punk strove to get away from.
Look at looksmaxing. Compare the community and culture of PUA hate and sluthate to the culture nowadays. Once normies latched onto it, they strove to make it “for everyone.” They said it’s for people to look better, for people to improve upon themselves! Completely ignoring its original intent and, in turn, made it into just another tool for corporations to get money off of. They made an industry for males to buy into, just as the makeup industry did for women. All the soul has been taken out of it, and it’s just another trend.
The point of my essay is this: by making something for everyone, you are making something for nobody.
Art devoid of meaning is just a product. This is evident in most media throughout recent years, whether it is Marvel, Call of Duty, Fortnite, etc. Long gone are the days when a studio hired a young, talented, and motivated team to create something special and unique. Yes, what they made may not have been for everyone, but it didn’t have to be for everyone. They created something they loved, something they truly cared about and were happy making. Now, compare that to today, where studios hire 90 different people of different backgrounds without any cohesion in passion or symmetry and make them create something as if they are working in an insurance agency. Just stuff them into offices, give them deadlines, and send off all the creative ideas and processes to a think tank of higher-ups who don’t leave their designated office rooms.
Obviously, this is for a reason, and it’s simple: amazing games don’t sell as well as mediocre ones. You may be thinking to yourself, “Well, that doesn’t make sense! A good game would sell more than a mediocre one because people would want to play a good game!” No. Let’s use Fortnite as an example. Think back to the early days when it had style. The color palette was unique, the gameplay was a perfect mix of building and gunplay, the character design was congruent with the game’s idea, and the map was simple yet effective—it gave off a certain feeling that it was unique. Now, compare that to today. Fortnite has toned down its original color palette, made combat overly complicated without any central theme, added multiple game modes, created a workshop with over 1,000 skins that don’t match the game’s theme at all, and removed the signature feeling of the old maps. Different, isn’t it?
Think about WHY people say, “I miss the old Fortnite.” Well, it’s because they had a target audience. I was playing Fortnite in Season Two (the original), and the community was filled with a certain demographic. It was tight-knit and had a sense of camaraderie. The devs made the game and added things they liked and didn’t have to worry about whether or not it would gain a larger audience. This made the game feel like it had more soul—meaning it didn’t feel like an ad; it felt like a game. However, nowadays, it has more players and money at the sacrifice of quality. Why is that? Well, it’s simple: they fed off the normies.
Normies don’t care about game design, good character design, media literacy, or well-thought-out mechanics. No, they care about flashing colors, dumbed-down gameplay, funny characters, and easily digestible slop. You may say, “B-but, Fr0st, all that matters is how the masses react to it! Who cares about a specific audience? Corporations are meant to serve the consumer!” No. This applies to corporations giving a service—yes, I agree. However, when it comes to art, this is completely wrong. Art isn’t meant to be marketed; it’s meant to either invoke feelings or speak to someone. Do you think Nietzsche would be successful if he said, “Uh, yup, life has meaning because of God and, uhm, money and stuff!”? No. He tested the boundaries, and people respect him for it. Many people dislike Nietzsche, and that’s okay. That’s what’s beautiful about him—he has soul. Whether people loathe or love him, you cannot deny he is original.
All this means to say that art devoid of an audience is devoid of meaning. I want you to look at this video
This is a game called Bayonetta. Look at the combat and mechanics—it clearly has depth and an overall idea of what it’s supposed to be. The mechanics are complicated, the combos are intricate, the moves are interesting and flashy—it clearly has an idea of what the audience wants and is interested in. Now, compare that to this
Wow, doesn’t that look boring? It’s mediocre gunplay with rudimentary movement mechanics that have been done for the last 15 years.
Now, you may say that these are different genres and cannot be compared, and to that, I say yes—to a certain degree. However, look at the lack of style and originality the second clip has. You’ve seen the same formula over and over again. At what point do you look at it and say, “I’m tired of this”? The first clip has love poured into it—it has style and pizzazz. People may not like it, but it doesn’t matter; the people who do love it. While Call of Duty… I mean, let’s be honest, nobody looks at Call of Duty and says, “Wow, now that’s an avant-garde game filled with innovative ideas that test the boundaries and deliver an interesting gameplay experience.” No, it’s McDonald’s for idiots.
This isn’t bad, mind you. People have jobs; they want something to relax to. Of course, there should be games for them. However, the issue is that corporations look at Call of Duty and think, “Hmmm, this makes a lot of money. Let’s just do this so we can make a good investment!” And the cycle continues, regurgitating the same thing, and people eat it up. This, in turn, kills creativity, as most developers can’t get big budgets for different games, as corporations only greenlight games that follow the formula.
Part Two: People Immigrating Into a Target Audience
Now that we’ve talked about why a target audience is important, let’s talk about how a target audience is killed. Let’s use anime as an example. Over recent years, anime has gone mainstream. Long gone are the days when I got bullied for drawing Asuka at lunch. Nowadays, I’m seeing GIRLS with anime shirts. What effect does this have? Well, eventually, it will kill the originality of most anime.
Think about it: what is the main gripe normies have with anime? “Oh, I don’t like the fan service!” “Oh, I don’t like the Japanese culture or references!” “Oh, I think most anime is weird!” If you notice, all of these are what make anime… interesting? I mean, I don’t understand—you watch things that are objectively worse than most anime tropes. Explain how a character who’s, I don’t know, 16, taking a bath is worse than Godzilla killing hundreds of thousands of lives with a single step. Or in Marvel movies where they destroy cities. Those are both objectively worse than the fan service, but why do you not like it?
It’s obvious: the West has cultivated a culture around the principle of “a bundle of sticks is stronger than multiple sticks scattered around.” Hmm, I wonder who else said that… but anyway, I digress. Back to the point: the West has the idea of “everyone must fit into a social norm, and anyone who doesn’t is ostracized.” This happened with anime from the ’90s to 2019, and guess what? It still happens, just with more dedicated anime fans. They call anyone who is into anime culture or watches different shows besides shonen “neckbeards” or “gooners.” They only watch shonen and dismiss any other genre on the basis of “Oh, that stuff is weird!”
Like, dude, you are no different than 20 years ago. Don’t try to lump yourself into otaku culture. The people who like anime are typically nerdy, unattractive guys who want a community, yet you come into their space and tell them that they are weird? No shit, retard—that’s why they made their own stuff and their own community, because you were all making fun of them.
And this circles back to my previous point: anime is good because it adheres to a target audience. People watch anime over Western animation because it caters to a specific audience—a Japanese one, perhaps, but more importantly, a nerdy one. People like that anime is different and interesting because the ideas it shows and portrays are different than Western ones. Western media has devolved from fantastic storytelling to a person explaining a story.
My point being, like Quentin Tarantino said, good stories lead you on a carrot, carefully guiding you across a story as it unfolds until eventually you get your reward at the climax of the movie. It’s erotic in a sense—it teases you to a point of satisfaction. Now, if that was erotic, modern-day media is porn. You get exactly what you want without any of the effort. Marvel movies, for example, are filled with crazy cuts, zooms, and one-liners, always giving you stimulation without any purpose.
People love originality, yet they despise the originality that they don’t like. So, what is the purpose? Originality, by nature, will offend people. That’s what makes something original. Why would you critique something because you don’t like a certain aspect of it, yet plead to the industry to make more original things? It’s completely redundant.
The issue is that culture is being recycled. Media conglomerates are taking things that we did 50 years ago and slapping a new coat of paint on them because it’s easier to market and sell. This is a travesty to art and culture and will eventually lead to a loss in humanity. Whether you like it or not, humans need culture and art just as much as science. There’s a reason why there are art museums and science museums. Humans are creative—it’s what adds individuality and semblance. And once we give that up, it’s the day we all become mindless drones, working like good goyim, returning to our pods to eat our microwave dinner and watch a show that has been done 1,000 times before, only to do it all over again.
Art. Is. Crucial. Period.
Media and culture have devolved into instant gratification and mindless consumerism without any sense of self. We all consume the same things, talk about the same things, look the same, act the same, etc. We have devolved from making videos for a creative outlet and to make an artistic statement to widely appealing to the broadest audience possible.
Look at this video: .
This video is the perfect encapsulation of soullessness. It’s a boring concept with a host that has ZERO personality (he admits that he tries to take all individuality from his personality in videos). The only thing keeping you hooked is the flashy jumps, sound effects, short dialogue, etc. It’s like dangling keys in front of a baby. It’s mindless porn meant to make you stupid and in a transfixed state, not thinking about anything.
The shift of culture to an algorithm is single-handedly the biggest one in history, without a doubt. Everything must be optimized for views, clicks, etc. Everyone is making something for everyone. You need to be the best, at the top of the charts, with the most subs, etc. Nobody makes art for the sake of art anymore.
People wonder why we don’t have a great author or a great philosopher of our generation. Well, it’s because they get drowned out by foids making videos about “the pomegranate” or pop philosophy. Then, normies critique edgy media for being “offensive,” besides the fact that it’s what makes it interesting. They praise punk yet act like the very thing punk strove to get away from.
Look at looksmaxing. Compare the community and culture of PUA hate and sluthate to the culture nowadays. Once normies latched onto it, they strove to make it “for everyone.” They said it’s for people to look better, for people to improve upon themselves! Completely ignoring its original intent and, in turn, made it into just another tool for corporations to get money off of. They made an industry for males to buy into, just as the makeup industry did for women. All the soul has been taken out of it, and it’s just another trend.
The point of my essay is this: by making something for everyone, you are making something for nobody.
