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Ball toss / cyberball experiments
A common experimental technique is the "ball toss" paradigm, which was developed by Kip Williams and his colleagues at Purdue University. This procedure involves a group of three people tossing a ball back and forth. Unbeknownst to the actual participant, two members of the group are working for the experimenter and following a pre-arranged script. In a typical experiment, half of the subjects will be excluded from the activity after a few tosses and never get the ball again. Only a few minutes of this treatment are sufficient to produce negative emotions in the target, including anger and sadness. This effect occurs regardless of self-esteem and other personality differences.Gender differences have been found in these experiments. In one study, women showed greater nonverbal engagement whereas men disengaged faster and showed face-saving techniques, such as pretending to be uninterested. The researchers concluded that women seek to regain a sense of belonging whereas men are more interested in regaining self-esteem.
A computerized version of the task known as "cyberball" has also been developed and leads to similar results. Cyberball is a virtual ball toss game where the participant is led to believe they are playing with two other participants sitting at computers elsewhere who can toss the ball to either player. The participant is included in the game for the first few minutes, but then excluded by the other players for the remaining three minutes. This simple and short time period of ostracism has been found to produce significant increases to self-reported levels of anger and sadness, as well as lowering levels of the four needs. These effects have been found even when the participant is ostracised by out-group members,[24][25] when the out-group member is identified as a despised person such as someone in the Ku Klux Klan,[26] when they know the source of the ostracism is just a computer,[27] and even when being ostracised means they will be financially rewarded and being included would incur a financial cost.
People feel rejected even when they know they are playing only against the computer. A recent set of experiments using cyberball demonstrated that rejection impairs will power or self-regulation. Specifically, people who are rejected are more likely to eat cookies and less likely to drink an unpleasant tasting beverage that they are told is good for them. These experiments also showed that the negative effects of rejection last longer in individuals who are high in social anxiety.
What i get from this is that women will seek validation more than men, so if men one day decided to ignore women (won't happen), women would go crazy and eventually submit and stop acting like the entitled bitches they're acting like
