30k per month marketing agency (update & guide)

Pay on performance. GL boyo.


Both! Cold calls are gonna develop your sales skills and industry knowledge. I’ve got one client that’s been with us for around a year, paying in full, thanks to a cold call. Email is also sick, I use it a lot. But if you’re gonna use email, don’t send manually, use a sending tool like Instantly / Apollo.
just saw a video of someone who utilized a privacy policy in his contract so when they ask for results you can just say due to our privacy policy we cant disclose that blah blah. What do you think of that? Also yeah i am doing pay on performance im telling them you dont pay until I get you results.

Also when I cold call many people tell me theyve heard the same thing 3 times today and they shit test me like what do you guys do thats different. I start off my cold call by asking if i can speak to the owner and I use their name to get past potential gatekeepers then I ask them can you handle x amount of jobs per month, they usually say yes and I give them my pitch that I try to make as unique as possible and I tell them you wont pay us until you actually start to see results
 
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of course its saturated damn near everything is
yea but businesses dont get 3 calls per day from accountancy firms or roofing firms asking if they need accounting or roofing. its only marketing agencies that are this level of saturated
 
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just saw a video of someone who utilized a privacy policy in his contract so when they ask for results you can just say due to our privacy policy we cant disclose that blah blah. What do you think of that? Also yeah i am doing pay on performance im telling them you dont pay until I get you results.

Also when I cold call many people tell me theyve heard the same thing 3 times today and they shit test me like what do you guys do thats different. I start off my cold call by asking if i can speak to the owner and I use their name to get past potential gatekeepers then I ask them can you handle x amount of jobs per month, they usually say yes and I give them my pitch that I try to make as unique as possible and I tell them you wont pay us until you actually start to see results
Yeah, my SDR said the same thing. I thought he was being lazy but maybe cold calls really just don’t work anymore lul.

I’d also try calling people that already market on Google Ads by targeting the ones at the top of the search page in those sponsored sections. I did that and received much higher interest since they already believe in marketing and know it works.
 
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just saw a video of someone who utilized a privacy policy in his contract so when they ask for results you can just say due to our privacy policy we cant disclose that blah blah. What do you think of that? Also yeah i am doing pay on performance im telling them you dont pay until I get you results.

Also when I cold call many people tell me theyve heard the same thing 3 times today and they shit test me like what do you guys do thats different. I start off my cold call by asking if i can speak to the owner and I use their name to get past potential gatekeepers then I ask them can you handle x amount of jobs per month, they usually say yes and I give them my pitch that I try to make as unique as possible and I tell them you wont pay us until you actually start to see results
Cold calling and cold outreach is horrid man you guys are going to get pushed out by people who reel clients through organic
 
im 14 can you please help me? i want to start a business like yours. i'm not looking for massive profits like you're getting, just 100 or 200 pounds a month. what's your marketing agency called? what social media apps is it on? things like that
 
im 14 can you please help me? i want to start a business like yours. i'm not looking for massive profits like you're getting, just 100 or 200 pounds a month. what's your marketing agency called? what social media apps is it on? things like that
just call up an accounting firm and tell them you're a 14 year old incel from looksmax.org and i'm sure they'll hire you
 
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Cold calling and cold outreach is horrid man you guys are going to get pushed out by people who reel clients through organic
what about payed ads?
 
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What are the platforms do you use to approach your clients like twitter, linkedin etc?
LinkedIn is great. I use an auto connection tool called Waalaxy and it’s how I got my biggest client.

You could get on FB groups if your niche uses those.
 
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good if u have enough money to pay $300+ per client
$300 per client is crazy jfl

Realistically $100/$150 or $50 in rare cases

Maybe $300 if you expect to close them on the ad
 
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im 14 can you please help me? i want to start a business like yours. i'm not looking for massive profits like you're getting, just 100 or 200 pounds a month. what's your marketing agency called? what social media apps is it on? things like that
shut up lazy cunt go work a 9 to 5
 
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just saw a video of someone who utilized a privacy policy in his contract so when they ask for results you can just say due to our privacy policy we cant disclose that blah blah. What do you think of that? Also yeah i am doing pay on performance im telling them you dont pay until I get you results.

Also when I cold call many people tell me theyve heard the same thing 3 times today and they shit test me like what do you guys do thats different. I start off my cold call by asking if i can speak to the owner and I use their name to get past potential gatekeepers then I ask them can you handle x amount of jobs per month, they usually say yes and I give them my pitch that I try to make as unique as possible and I tell them you wont pay us until you actually start to see results
How much you making rn?

and how much outreach do you do weekly
 
$300 per client is crazy jfl

Realistically $100/$150 or $50 in rare cases

Maybe $300 if you expect to close them on the ad
$300 per client isn’t bad at all, even if your retainer is only 1k p/m , if you’re keeping clients for 2-3 months on the lower end, you’re doing very well off a $300 acquisition.

if you mean $300 per appointment, that’s ridiculous I agree
 
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$300 per client isn’t bad at all, even if your retainer is only 1k p/m , if you’re keeping clients for 2-3 months on the lower end, you’re doing very well off a $300 acquisition.

if you mean $300 per appointment, that’s ridiculous I agree
yea i think the avg right now if ur ads are set up correctly is $300 per client for ads. and yea exactly its a good deal still if ur making a decent profit off them. even 1k per client would be good if ur keeping them for 6months +
 
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im on $10k per month rn from running ads and cold outreach, only have 1 philippines employee. looking to try reach 30k+ in the next few months. any advice?
 
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im on $10k per month rn from running ads and cold outreach, only have 1 philippines employee. looking to try reach 30k+ in the next few months. any advice?
What’s your biggest struggle, I assume it’s getting new clients?
 
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yea i think the avg right now if ur ads are set up correctly is $300 per client for ads. and yea exactly its a good deal still if ur making a decent profit off them. even 1k per client would be good if ur keeping them for 6months +
$300 per client isn’t bad at all, even if your retainer is only 1k p/m , if you’re keeping clients for 2-3 months on the lower end, you’re doing very well off a $300 acquisition.

if you mean $300 per appointment, that’s ridiculous I agree
Do both of you still charge off a retainer model where you collect monthly or do you collect cash completely upfront?

$300 per client isn’t bad at all, even if your retainer is only 1k p/m , if you’re keeping clients for 2-3 months on the lower end, you’re doing very well off a $300 acquisition.

if you mean $300 per appointment, that’s ridiculous I agree
Yea your both right I pay $170 per client but around $60 for each call my funnel differs to both yours most people who even book a call with me are already warm leads
 
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congrats op, this is quite a saturated field though.
 
Do both of you still charge off a retainer model where you collect monthly or do you collect cash completely upfront?
i charge 5k setup fee and 1k per month retainer

Yea your both right I pay $170 per client but around $60 for each call my funnel differs to both yours most people who even book a call with me are already warm leads
seems good. like content marketing and then running ads to the people who view your content?
 
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yeah pretty much. what do u think? also im in UK
If you’re doing 10k p/m, you clearly have product market fit. My simple client acq. advice (while knowing jackshit about your company) is to optimize your funnel (landing page, social media pages, profile) and then to double your input.

Double Input = Double Output

If you can’t reliably double paid ad spend without increasing appt costs, then I’d open another cold outreach channel or double your existing channels.

I’ll also add that churn is the biggest factor to growth, if you can’t keep your churn in check, don’t scale & ruin your reputation long term.

Last thing, when scaling, you’ll inevitably have your one VA spread thin, which is why you should start hiring and training a second operations team member ASAP.
 
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What’s your biggest struggle, I assume it’s getting new clients?
What's your advice for someone who wants to start something similar from scratch? No potential leads or anything like that? How would you go about getting those first few clients?
 
$300 per client isn’t bad at all, even if your retainer is only 1k p/m , if you’re keeping clients for 2-3 months on the lower end, you’re doing very well off a $300 acquisition.

if you mean $300 per appointment, that’s ridiculous I agree
how much would you pay per appointment and how much does it differ between different niches
 
how much would you pay per appointment and how much does it differ between different niches
Based on niche? Idk. I’d take a look at the standard closing rates you have from non-paid ad leads, divide it by 2, then figure out a comfortable amount you’d be willing to pay per show with that assumed closing rate.

For ex.

Standard Close Rate = 45%
FB Assumed Close Rate = 22.5%
Base Retainer = $1,000

I’d be comfy at a $80 per show with these numbers.
 
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What's your advice for someone who wants to start something similar from scratch? No potential leads or anything like that? How would you go about getting those first few clients?
Depends, how much are you willing to invest in this?

How much free time do you have per day?
 
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Depends, how much are you willing to invest in this?
IDK. Maybe 2-3k GBP. Depends on how viable I think it is.
How much free time do you have per day?
Quite a lot tbh. I could dedicated 30 hours a week to this.

But I am not confident I can actually get this to work. I know jack squat about marketing. I work in tech.
 
Depends, how much are you willing to invest in this?

How much free time do you have per day?
So to get this straight, your job is to get clients for companies. So you do all of their marketing for them and they pay you for that? Is that your agency's USP?
 
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IDK. Maybe 2-3k GBP. Depends on how viable I think it is.

Quite a lot tbh. I could dedicated 30 hours a week to this.

But I am not confident I can actually get this to work. I know jack squat about marketing. I work in tech.
If you’re unconfident in doing it I won’t elab due to time concerns. But there’s a guy named Leevi Ereola or something on YouTube and his advice is solid.
So to get this straight, your job is to get clients for companies. So you do all of their marketing for them and they pay you for that? Is that your agency's USP?
That’s too basic to be a USP lol. But if you meant the purpose of our existence, then yeah.
 
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If you’re unconfident in doing it I won’t elab due to time concerns. But there’s a guy named Leevi Ereola or something on YouTube and his advice is solid.

That’s too basic to be a USP lol. But if you meant the purpose of our existence, then yeah.
How on earth do you get businesses to do their marketing for you if you literally have zero experience? Is it just a number's game? Cold call as many businesses as you can until one agrees?
 
How on earth do you get businesses to do their marketing for you if you literally have zero experience? Is it just a number's game? Cold call as many businesses as you can until one agrees?
Basically, then once one agrees you work your balls off and hopefully perform well.

I think I mentioned it earlier in the thread but Pay on Performance or Free Trials work well for this reason.
 
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Basically, then once one agrees you work your balls off and hopefully perform well.

I think I mentioned it earlier in the thread but Pay on Performance or Free Trials work well for this reason.
How would you even do B2B marketing for a client? For B2C, I can see how you could build a website or revamp their existing one, or manage their social media presence, run ads on youtube etc. But for B2B, the only way I could see myself adding value would be to actually to have a relationship with businesses who are already interested in your client's product.
 
How would you even do B2B marketing for a client? For B2C, I can see how you could build a website or revamp their existing one, or manage their social media presence, run ads on youtube etc. But for B2B, the only way I could see myself adding value would be to actually to have a relationship with businesses who are already interested in your client's product.

Well let’s use a marketing agency as an example since it’s a B2B business.

If I set 15 sales appointments on your calendar this month, would you consider that ‘valuable’?
 
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Well let’s use a marketing agency as an example since it’s a B2B business.

If I set 15 sales appointments on your calendar this month, would you consider that ‘valuable’?
Depends on whether or not those potential clients are time-wasters. If those are 15 quality leads that will generate significantly more in revenue that you are charging me to get them then yeah it's worth it.

I guess the main hurdles for most beginners are finding those first clients and doing well enough that they actually want to remain your clients and recommend you to others in their network. Like maybe I could get some local business to hire me on a Free trial or pay on performance basis but I'd have no clue what I am doing and likely fuck up.
 
Well let’s use a marketing agency as an example since it’s a B2B business.

If I set 15 sales appointments on your calendar this month, would you consider that ‘valuable’?
If you are talking about something basic, like setting up a lead magnet+landing page, I could do that. But chances are, they already have somthing like that so they won't hire you if that's all you have to offer. I guess if you already have lots of clients interested in buying a specific product and you can find some fledgling business that can offer it, you could succeed.
 
i charge 5k setup fee and 1k per month retainer


seems good. like content marketing and then running ads to the people who view your content?
Nah I run ads first then funnel people to my content through the ad.

if someone messages me and they tell me to hop on call I always send them a video and tell them to watch it before hopping on
 
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How on earth do you get businesses to do their marketing for you if you literally have zero experience? Is it just a number's game? Cold call as many businesses as you can until one agrees?
you dont. get experience first
 
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Depends on whether or not those potential clients are time-wasters. If those are 15 quality leads that will generate significantly more in revenue that you are charging me to get them then yeah it's worth it.

I guess the main hurdles for most beginners are finding those first clients and doing well enough that they actually want to remain your clients and recommend you to others in their network. Like maybe I could get some local business to hire me on a Free trial or pay on performance basis but I'd have no clue what I am doing and likely fuck up.

No business has zero hurdles. From what you’re saying you seem pretty low risk and calculated. That’s not a problem, but I’d stick to 9-5.
 
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