
PermaBluePilled
Iron
- Joined
- Aug 12, 2025
- Posts
- 19
- Reputation
- 28
Link: https://pmc.ncbi.nlm.nih.gov/articles/PMC10153406/
Participants first learned to associate faces with moral behavior. For example, seeing a face paired with a story of kind vs. immoral action. Then, they rated facial attractiveness.
Both facial appearance and moral behavior influenced attractiveness ratings even when memory cues were weak. Importantly, as the presentation time and response deadline increased, the effect of moral behavior on attractiveness grew stronger, while the impact of physical appearance remained stable.
The study reveals that moral character profoundly shapes attractiveness judgments.
Go help out the bullied kid!
Participants first learned to associate faces with moral behavior. For example, seeing a face paired with a story of kind vs. immoral action. Then, they rated facial attractiveness.
Both facial appearance and moral behavior influenced attractiveness ratings even when memory cues were weak. Importantly, as the presentation time and response deadline increased, the effect of moral behavior on attractiveness grew stronger, while the impact of physical appearance remained stable.
The study reveals that moral character profoundly shapes attractiveness judgments.
Go help out the bullied kid!
