How tf is a "free custom colour name" valued at $200. What equation did master use to get that number

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"Plus, two lucky people who purchase Lifetime VIP will get a FREE custom color name (valued at $200)!"
Just buy lifetime vip ($120) for a CHANCE at getting a free custom color name

 

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"Plus, two lucky people who purchase Lifetime VIP will get a FREE custom color name (valued at $200)!"
Just buy lifetime vip ($120) for a CHANCE at getting a free custom color name

That’s at least one meal worth of money for master