Carder
Gawfolk 24 inches long
- Joined
- Dec 17, 2025
- Posts
- 782
- Reputation
- 468
Only thing that matters nowadays are your creatives if everything else is good this is the structure i would use for creatives for e-com brand (will also do eg)
1. Hook (first 3-5s) - most important boyos
recall a specific problem of the target audience
needs to be the "thumbstop"
the more the better, test many different hooks, brands that make lots of revenue test tons of creatives daily
2. Story to relate to
use a person similar to the avatar of the customer (eg. 50yo woman - 50yo creator)
get inspired by real stories you could find on reddit (basically anonymus more people will say the truth rather than lying because they're "anonymus")
building trust (eg. im like you, and had the same problem as yours)
the "trick of the worst scenario": if it worked the worst scenerio (mine), i'll work for you.
3. Finding of the product (organic, not ad type)
Never present a product like an infocomercial
frame: "a friend of mine has suggested it to me", "i saw a comment about it", "i heard something about it"
4. Results with credibility (hero journay)
doesn't promise immediate results in saturated markets
tells a realistic progressive story: "at the beginning i didn't see nothing... but after few weeks...")
gem: someone else notices the change ("my husband complimented me")
before/after: put them in separate frames — avoid the words "before" and "after" in the same frame to avoid violating Facebook's ad policies
5. Social proof
reviews, testimonials, other UGC videos
increases the likelihood of achievement (the perceived probability of reaching the desired result)
6. CTA
give a reason to click right now: scarcity, urgency, limited-time offer, bonus
final hand card: keep the offer on screen for 5 seconds at the end of the video
i hope it can help people who are getting started with e-com and other types of businesses that gain clients through paid traffic
i tried my best with english if something isn't clear lemme know in the comments
1. Hook (first 3-5s) - most important boyos
recall a specific problem of the target audience
needs to be the "thumbstop"
the more the better, test many different hooks, brands that make lots of revenue test tons of creatives daily
2. Story to relate to
use a person similar to the avatar of the customer (eg. 50yo woman - 50yo creator)
get inspired by real stories you could find on reddit (basically anonymus more people will say the truth rather than lying because they're "anonymus")
building trust (eg. im like you, and had the same problem as yours)
the "trick of the worst scenario": if it worked the worst scenerio (mine), i'll work for you.
3. Finding of the product (organic, not ad type)
Never present a product like an infocomercial
frame: "a friend of mine has suggested it to me", "i saw a comment about it", "i heard something about it"
4. Results with credibility (hero journay)
doesn't promise immediate results in saturated markets
tells a realistic progressive story: "at the beginning i didn't see nothing... but after few weeks...")
gem: someone else notices the change ("my husband complimented me")
before/after: put them in separate frames — avoid the words "before" and "after" in the same frame to avoid violating Facebook's ad policies
5. Social proof
reviews, testimonials, other UGC videos
increases the likelihood of achievement (the perceived probability of reaching the desired result)
6. CTA
give a reason to click right now: scarcity, urgency, limited-time offer, bonus
final hand card: keep the offer on screen for 5 seconds at the end of the video
i hope it can help people who are getting started with e-com and other types of businesses that gain clients through paid traffic
i tried my best with english if something isn't clear lemme know in the comments
Last edited:
