Jaguar logo change

[Saint Casanova]

They’ve literally removed the actual jaguar from the logo

 

[overtier1011]

These minimalist trends are utter shit

 

[Jason Voorhees]

Looks bad.

 

[Andremln]

Company is dead anyways, the new logo and ad brought attention to it, no brand can live off their legacy so a rebranding was necessary, it's a good move, worst case scenario nobody buys their cars anymore, which is already happening so it's almost like betting with $0, as far as i know, they are going to target rich liberal millionaires as their new public on December 2 at Miami Art Week, those guys love minimalist and abstract pieces of work