Why are celebrities pretending to like anime

[itsoverforyoubro]

I’m not a big anime fan myself or anything but it’s so embarrassing watching celebrities pretend to be fans

I’ve seen it slowly increasing in the last few months but that new song from mgk is probably the worst I’ve seen. If u haven’t heard it it’s just him saying some random anime buzzwords that make no sense

Who’s making these celebrities pretend to be fans and why