Why whitemaxxing is high ROI

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Anth0ny

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DomainDark-vs-light penalty (effect size)Study / data set
Hourly earnings (immigrants, all races)Darkest-quintile immigrants earn 0.76 ¢ per $1 made by lightest-quintile co-ethnics (-24 %).(socialequity.duke.edu)
Hourly earnings (native-born U.S. Blacks)One shade lighter = +8–10 % wage bump after controls.(socialequity.duke.edu)
Bachelor’s attainment (U.S. Blacks)Very-light skin: 47 %; very-dark skin: 23 % (-24 pp).(scholarcommons.scu.edu)
Federal criminal sentences (all males)Dark-skinned defendants receive 13–15 % longer sentences than light-skinned same-race defendants.(journals.uchicago.edu)
Online-dating swipe rate (Tinder experiment, 2024)Asian male face lightened one shade: +25 pp matches; darkened one shade: –20 pp vs. baseline photo.(tandfonline.com)
Wealth gap inside Black householdsMedian net worth of lightest-skin Black adults is that of darkest-skin peers.(academic.oup.com)

TDLR​

  1. the darker= –10 % on wages and dateability.
    The penalty stacks almost linearly until it plateaus in the darkest quintile.
  2. Colorism is harder than schooling in some cases.
    A dark-skinned Black grad earns less, on average, than a light-skinned peer with one full year less education. (socialequity.duke.edu)
  3. Sentencing bias isn’t just Black-vs-White—shade within Black matters.
    Afrocentric features + dark tone equal an extra 1–2 years on a 10-year sentence. (journals.uchicago.edu)
  4. Dating apps magnify the bias.
    One Photoshop step toward “whiter” skin restored about ¾ of the match loss Asian men suffer versus White controls. (tandfonline.com)
  5. Escape hatch = human-capital + phenotype.
    Light-skinned immigrants with college English earn more than darker natives; phenotype trumps nativity in labor markets. (socialequity.duke.edu)

lighter skin inside any non-White group benefits:
8-10 % paycheck,
halves your odds of extreme sentencing
and almost doubles right-swipes
 
Last edited:
  • JFL
Reactions: spongebob and idkmanimao
DomainDark-vs-light penalty (effect size)Study / data set
Hourly earnings (immigrants, all races)Darkest-quintile immigrants earn 0.76 ¢ per $1 made by lightest-quintile co-ethnics (-24 %).(socialequity.duke.edu)
Hourly earnings (native-born U.S. Blacks)One shade lighter = +8–10 % wage bump after controls.(socialequity.duke.edu)
Bachelor’s attainment (U.S. Blacks)Very-light skin: 47 %; very-dark skin: 23 % (-24 pp).(scholarcommons.scu.edu)
Federal criminal sentences (all males)Dark-skinned defendants receive 13–15 % longer sentences than light-skinned same-race defendants.(journals.uchicago.edu)
Online-dating swipe rate (Tinder experiment, 2024)Asian male face lightened one shade: +25 pp matches; darkened one shade: –20 pp vs. baseline photo.(tandfonline.com)
Wealth gap inside Black householdsMedian net worth of lightest-skin Black adults is that of darkest-skin peers.(academic.oup.com)

TDLR​

  1. the darker= –10 % on wages and dateability.
    The penalty stacks almost linearly until it plateaus in the darkest quintile.
  2. Colorism is harder than schooling in some cases.
    A dark-skinned Black grad earns less, on average, than a light-skinned peer with one full year less education. (socialequity.duke.edu)
  3. Sentencing bias isn’t just Black-vs-White—shade within Black matters.
    Afrocentric features + dark tone equal an extra 1–2 years on a 10-year sentence. (journals.uchicago.edu)
  4. Dating apps magnify the bias.
    One Photoshop step toward “whiter” skin restored about ¾ of the match loss Asian men suffer versus White controls. (tandfonline.com)
  5. Escape hatch = human-capital + phenotype.
    Light-skinned immigrants with college English earn more than darker natives; phenotype trumps nativity in labor markets. (socialequity.duke.edu)

lighter skin inside any non-White group benefits:
8-10 % paycheck,
halves your odds of extreme sentencing
and almost doubles right-swipes
imao, chat gpt so obv, atleast tell it to not make a chart, bolding too:lul:
 

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