YouTube Looksmaxxing is a dying niche.

Zeekie

Zeekie

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I genuinely believe the YouTube looksmaxxing niche is something no one should get into, I'm speaking about the blackpill looksmaxxing not the surge of basic ass advice that occurred in 2023. At first glance, it looks like it's on the rise, more channels, higher quality videos, a growing audience because it's going mainstream. But it’s clearly headed for a major crash, and I give it less than two years before it burns out entirely. You can already see the signs if you look at the older looksmaxxing and blackpill channels, they’re slowing down, losing views, and running out of content.

The problem is simple: looksmaxxing is not deep. It only seems like a rich niche because people overcomplicate it. In reality, the core advice (for both soft and hardmaxxing) is very limited. Once you cover bone structure, skin care, surgery, gym, peptides/steroids, grooming, and other few basics (basically just adapting threads in forums like this into video formats), there’s not much left to say that isn't just repeating or repackaging old ideas. That illusion of depth is what tricks new creators into thinking there's room for endless content. But if you go back and look at the channels that have been around for 2+ years, you'll notice they're all either recycling old advice, mostly giving ratings, or calling out other creators. Their view counts are down, their uploads are less frequent, and their originality is almost nonexistent.

The only way someone can succeed in that niche now is by being a scumbag. The creators who genuinely try to offer helpful, honest advice will find themselves stuck in a content drought, forced to either fade into irrelevance or start giving cope advice and literally scam their audience.

My prediction: by late 2025, there’s going to be a boom, a wave of new looksmaxxing and blackpill creators, matched by a surge of redpill/bluepill counter-content trying to debunk or capitalize on the trend. But by mid-2026, most of these channels will either go dark, resort to repetitive content, or try to move away from looksmaxxing entirely, probably trying to fit into other niches but failing miserably and having to abandon their channels. A few might find short-term success selling programs or courses, but once the hype dies, so will the revenue.

If anyone here is interested in content creation, avoid niches with little content options and short shelf lives. Looksmaxxing is already stretched thin, and it's only going to get drier from here after it reaches big audiences.
 
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Reactions: Judgement and Sujumh
looksmaxxing content i see on yt are like " 10 THINGS TO DO TO GLOW UP AND LOOK LIKE A MODEL " and it's always the same shit and so repetitive especially that Brett Maverick guy
 
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Reactions: Pento, BonesmashFinalBoss and Zeekie
looksmaxxing content i see on yt are like " 10 THINGS TO DO TO GLOW UP AND LOOK LIKE A MODEL " and it's always the same shit and so repetitive especially that Brett Maverick guy
Yeah, but I see Brett Maverick as part of the “proto-looksmaxxing” wave that peaked around 2023. That phase was 99.9% surface-level softmaxxing advice. What we’re seeing now is a second surge, led by creators like Clavicular, FaceIQ, K. Shami, etc., who lean more into blackpill frameworks, niche softmaxxing, and foundational hardmaxxing content.

Take Nero Angelo or Wheat Waffles, for example. They represent the kind of blackpill-leaning content that’s had some staying power. They’re not necessarily offering revolutionary advice, but they still serve as good examples of where this niche is headed. That said, even someone like Nero, if you check his recent uploads, has clearly hit a creative wall. Scroll down just a little, and you’ll see he's already made three nearly identical videos to the latest ones. He’s stuck recycling content because there just isn't much new ground to cover, hoping that maybe this time it reaches a wider audience. Sadly, you can only repeat that so many times.
 
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Reactions: Sujumh
Blackpill content is the most repetitive shit ever. The only way to make it interesting is to add comedy or some personality.
 
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Reactions: widdi and Zeekie
"how to increase your height after puberty with cactus semen"
 

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