Inferences of competence from faces predict election outcomes

ugly_man

ugly_man

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Participants were shown headshots of opposing political candidates in U.S. Senate and House races (from 2000, 2002, and 2004) for one second or less. Any races where a participant actually recognized a candidate were thrown out to isolate facial appearance.

Based purely on rapid, unreflective ratings of who looked more "competent," participants correctly predicted the actual winner in ~70% of Senate races and ~67% of House races.

Todorov’s work demonstrates that lookism functions as a deeply ingrained cognitive heuristic that quietly dictates high-stakes real-world decisions

https://pubmed.ncbi.nlm.nih.gov/15947187/
 
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