Red bull is the proof that you don’t need to be good at your real job, you just need to market like you are

[Dr. Mog]

Chugging a half litre zero sugar monster as I type rn because redbull is what got me into energy drinks years ago but it tastes so ahh.

Every red bull flanker it has released after that including the zero sugar one tastes like dextromethorphan from cough syrup. Tropical one watermelon one all of it was made as if the taste R and D dept was high on meth while tasting that shit.

Not to mention monster literally provides more fl oz/ can for the same exact price as redbull and even the caffeine/100ml of drink is 2mg more. Every monster flanker tastes so fucking good there’s literally no comparison.

Despite monster being a mogger drink in every possible way the red bull mogs monster in sales and globalisation. Pick a random can from a dustbin of the dirtiest slums of a third world you know and you will likely find a red bull can there. Red bull earned a revenue of ~6 billion dollars more than Monster albeit the latter is backed by Coca Cola.

Red bull is the proof that positioning yourself as something you are good at is sometimes more important than actually being good at your job. They make the shittiest drinks and yet spending all those money on a bloody F1 team, dangerous stuntmen, finding world class talent and filming it all just for the sake of ‘advertisement’ and muhh givz u wings has made them more successful than Monster where the latter literally makes better drinks.

@mcmentalonthemic @HXTRED999 @Centurion_Hunter @Mogs Me @Petsmart

 

[mcmentalonthemic]

The way red bull first got customers is by crashing parties, leaving empty red bull cans everywhere, or going to popular spots and littering empty red bull cans everywhere there too
And then people would buy them thinking they were popular and thinking everyone around was drinking them

 

[Dr. Mog]

The way redbull first got customers is by crashing parties, leaving empty red bull cans everywhere, or going to popular spots and littering empty rep bull cans everywhere there too
And then people would by them thinking they were popular and everyone around was drinking them

I remember this story. They went on filling bins full of red bull cans before they started filling it the shelves of stores so that people believed this is something worth drinking and popular and didn’t wanna have FOMO.

Crazy that you reminded this another advertising stunt here.

 

[mcmentalonthemic]

@K4nfe rep the original thread too bruh

 

[stigmaboy]

the whole "red bull gives you wings" angle is pure genius marketing tbh. it's not about the actual energy boost, it's about the aspirational lifestyle they sell. the ppl buying it aren't necessarily weekend warriors, they're buying into the idea of being able to conquer anything. that's how you build a brand beyond just the product itself.