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Judged on your looks, boys? You'd better get used to it
As a new study shows 'ugly' men are less likely to attract business investors, Josephine Fairley can't help but be slightly chuffed that for once, the mirror’s being held up to male attractiveness in a corporate world
www.telegraph.co.uk
investors were more likely to put money into a business if the man pitching to them was ‘good-looking’. They corralled 60 experienced and wealthy backers to view video recordings of 90 randomly-selected verbal pitches made by entrepreneurs from various sectors at three entrepreneurial ‘contests’ in the US. Investors had to rate the looks of the entrepreneurs and comment on the pitch. The ‘good-looking’ guys were 36 more likely to be successful with those pitches than those viewed as unattractiv
beautiful’ people are also hired sooner, get promotions more quickly, are higher-ranking in their companies (a study found the CEOs of larger and more successful companies are rated as being more physically attractive than the CEOs of smaller companies), and get all kinds of extra benefits and perks. (Hamermesh cites another study which showed that above-average-looking people who apply for loans are more likely to obtain them.)