Why did Harley Davidson go out of style?

[Jason Voorhees]

. Harleys were synonymous with being a low inhib bad boy in the 60s. Harley rider were considered to be slick,suave and cool. The symbol of being a rebel back in the day

But now in 2022, only old try hard rednecks with thickest Southern accents,drive around in Harleys.

 

[forevergymcelling]

Plastics in the water

 

[forevergymcelling]

Brutal at how easy it was back then

 

[Gonthar]

Lol, I remember reading in a book about why Harley went down - they tried to become corporate, diversify to make more money and sell clothes, perfume, trinkets, etc. and this tarnished their rebel image and offended their consumer base.

A brand extension mistake by Harley Davidson

In the 1990s, Harley Davidson introduced a perfume to capitalize on the heritage brand. This was a mistake, as even the loyal H-D customers did not like it. H-D’s brand extension was a failure.

www.casestudyinc.com

 

[Deleted member 22126]

Because it doesn’t help you get laid anymore

 

[Jason Voorhees]

Lol, I remember reading in a book about why Harley went down - they tried to become corporate, diversify to make more money and sell clothes, perfume, trinkets, etc. and this tarnished their rebel image and offended their consumer base.

A brand extension mistake by Harley Davidson

In the 1990s, Harley Davidson introduced a perfume to capitalize on the heritage brand. This was a mistake, as even the loyal H-D customers did not like it. H-D’s brand extension was a failure.

www.casestudyinc.com

With right marketing I feel like it could bounce back again

 

[zerotohero]

It became an oldcel brand.
//zerotohero

 

[Gonthar]

With right marketing I feel like it could bounce back again

You mostly see only boomers on that kind of motorcycles these days...

 

[Jason Voorhees]

You mostly see only boomers on that kind of motorcycles these days...

If they gave a bunch of motorcycles away to influencers and try to market it towards a younger audience with a focus on Harley's being "cool" and "unique" and practical. They could be popular again.