Seth Walsh
Iconoclast
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Corporate Ireland is literally turning mediocrity into an aspirational aesthetic
Bank of Ireland is now running promoted LinkedIn ads asking grads:
And the big selling points are:“What do you want most from your first career move?”
- €36k+ salary
- 23 days annual leave + 1 volunteer day
- “Best in class pension”
- “Real experience”
This is where the labour market has drifted to. Basic employment terms are being packaged like some elite lifestyle unlock.
Imagine doing the inverse advert for senior management:
What do you want most from your final career move?
€18m base
€2.6m bonus
€5m negotiated exit package
Cut graduate starting salaries from €45k to €36k
“Real leadership”
The funniest part is the €36k+.
The “+” is carrying an unbelievable amount of psychological weight. €36,001 technically clears the hurdle.
This is the modern corporate game:
Junior saves company €9k = “cost discipline.”
Executive extracts millions = “competitive remuneration required to attract talent.”
Graduate gets 23 days off = “incredible benefits package.”
Senior guy gets a negotiated golden parachute for leaving = completely normal corporate governance.
And people wonder why young workers increasingly look at the traditional career ladder and think: what exactly am I supposed to be compounding here?
The real issue isn’t even €36k by itself.
It’s being sold as aspirational.
You’re not being shown ownership, asymmetric upside, meaningful profit participation, rapid repricing for exceptional performance, or a clear path where increased output materially increases your economics.
You’re being shown:
salary + holiday entitlement + pension + vibes.
Then five years later they’ll wonder why the highest-agency people either leave, build something themselves, move closer to revenue/PnL, or job-hop aggressively.
Corporate prole drift is when the system gradually lowers the ceiling, then spends more money improving the branding around the ceiling.
