I have figured out Torrid's marketing strategy. (rant about land whales)

[OldRooster]

Torrid is a retail seller of plus size women's clothing. They seem to exist almost exclusively in large shopping malls, and they do little if any advertising. So how does Torrid expect to attract plus size women to their stores if they don't advertise? I have figured it out! They rent space in shopping malls in close proximity to the food court. No advertising needed. Land Whales invariably gravitate to the food court. Torrid does not need to advertise to get land whales to see their stores.