What should I call my business?

[audimax]

I will register a one-man business and pay people that help me as either minimally employed (in Germany there is the term 'mini job' where you pay almost no tax/social contributions) or via freelancing contract. Now I need to decide, I have an ethnic sounding name.

Should I just call it by my name or would you be more creative? The business is about transport.

 

[Lynxress]

 

[thecel]

The business is about transport.

name it Transmax