WrathOfOlives
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- May 6, 2022
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Looksmaxxing is a very new industry, and because it's new, it's really hard for normies to figure out what is sound advice and what is garbage.
For every influencer talking about legit maxxes talking about genioplasty, fat grafting, accutane, etc there are 99 influencers talking about "zygo tape", "masai jumps", "thumbpulling" basically a bunch of flashy sounding shit, that's designed to be easy to market due to the zero barrier to entry but ultimately does nothing.
Influencers ultimately want views, so there is a huge premium in marketing the stuff with no barrier to entry for the largest pool of the market as opposed to the stuff which has a higher barrier to entry and risks involved but actually works.
For this reason, a normie casually observing 'looksmaxxing' is going to see a bunch of nonsense first, and might even believe it, try it, see it does nothing, then swear it off completely. They will get frontloaded with garbage like Oscar Patel talking about zygo tape.
The few people in this space that aren't doing a weird scammy course funnel and actually have reasonable advice get buried at the start, but ultimately have to play the long game of building repuation over time. The scammy influencers have the exact opposite dynamic, they will do better at first, but will decline over time in popularity as the common narrative around them becomes negative.
Bodybuilding/fitness space saw a similar dynamic in their influencers. The early 2010s era fake natties are a dying breed (Mike o Hearn, Kali Muscle, etc), they are like the wooly mammoths of their industry, still around somehow, but functionally irrelevent. Guys that are honest and real about their use of roids and science based training have a significantly higher amount of success today than that fake era. I think the same will happen in this relatively young niche of looksmaxxing with many of the scamfluencers today.
For every influencer talking about legit maxxes talking about genioplasty, fat grafting, accutane, etc there are 99 influencers talking about "zygo tape", "masai jumps", "thumbpulling" basically a bunch of flashy sounding shit, that's designed to be easy to market due to the zero barrier to entry but ultimately does nothing.
Influencers ultimately want views, so there is a huge premium in marketing the stuff with no barrier to entry for the largest pool of the market as opposed to the stuff which has a higher barrier to entry and risks involved but actually works.
For this reason, a normie casually observing 'looksmaxxing' is going to see a bunch of nonsense first, and might even believe it, try it, see it does nothing, then swear it off completely. They will get frontloaded with garbage like Oscar Patel talking about zygo tape.
The few people in this space that aren't doing a weird scammy course funnel and actually have reasonable advice get buried at the start, but ultimately have to play the long game of building repuation over time. The scammy influencers have the exact opposite dynamic, they will do better at first, but will decline over time in popularity as the common narrative around them becomes negative.
Bodybuilding/fitness space saw a similar dynamic in their influencers. The early 2010s era fake natties are a dying breed (Mike o Hearn, Kali Muscle, etc), they are like the wooly mammoths of their industry, still around somehow, but functionally irrelevent. Guys that are honest and real about their use of roids and science based training have a significantly higher amount of success today than that fake era. I think the same will happen in this relatively young niche of looksmaxxing with many of the scamfluencers today.
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